Obino, a healthcare startup, was founded in 2013. It’s a fitness application that assists users to achieve their health and weight goals. The app features a dedicated health coach, custom-made diet plans and a personal diary that keeps a track of daily needs.
Obino approached our company for a complete makeover of their branding as well as the IOS application. The design goal of the platform was to improve the key tasks, for example, activity logging and communicating with health coaches. Obino’s branding had to showcase its values well, keeping in mind the guidelines of the product.
A complete rebranding was required in terms of visual language in order to alleviate the product from its previous dull appearance.
The interface needed to be refined to be easily understandable and usable by the users.
Restructuring the site at a root level was required to focus on the business goals while also making it favourable for users.
An in depth analysis was carried out to understand the lifestyle and habits of the ideal user. Next step was to connect the user behaviour to the core functions of the application. The goal was to fit the product into the user’s lifestyle making it a 24x7 coaching experience.
In order to address the issues, we crafted a framework by restructuring the workflows and streamlining the experience of the application. This involved defining the information architecture by putting all the functions in a hierarchy and then prioritizing them.
So as to maintain consistency throughout the platform, we used the brand guideline to help build an appealing color palette. Continuous back and forth was the key to actualize the final design. Great emphasis was paid on the wireframe phase so as to align the technical team and the business stakeholders.
Obino now has a positive new impression on its users. As a result of our design interventions, like fresh rebranding to a streamlined user flow, the application is now intuitive and easy to understand. With almost a million users for its product, Obino rated as one of the top 7 health apps in the health and fitness market.
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