FarEye is a workforce management platform catering leaders in specialized businesses and small enterprises. Targeting productivity and efficiency, Fareye helps a business enterprise manage their logistics, field force and sales service.
FarEye realized that they needed a revamp of their existing platform to be able to have a wider customer base and a global appeal. Fareye approached Gaia Digital Design to develop a defined, restructured and enriched visual language encompassing a renewed brand language and a seamless hierarchy in the existing platform.
A complete rebranding was required to enhance the visual language allieviating from the previous dull apearance.
The interface needed to be refined to be easily understandable and usable by the users.
Restructuring the site at a root level was required to focus on the buisness goals of Fareye making it favourable for users.
The most imporant step was to restructure the architecture of the platform to be able to focus on the business objectives of Fareye.
After regular discussions with the stakeholders a definite framework was identified focussing on improved visual language and strucutered heirrachy for a organized workflow.
The next step was to develop the deduced blueprint into definite assets. A simplified and thoughtful language was implemeted to be easily understandabe by users.
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The Fareye hompage redefined and organized removing clutter and focussing on the buisness objective benficial to the customers.
Simple icons have been used to balance out the text heavy content and have a visually apealling interface.
Fareye is now truely defined and structured. Visual language followed throghout the platform brings in a pleasant expereince and a supreme quality. Having a more streamlined heirarchy the workflow has clarity and renders high proficiency.
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