FarEye is a workforce management platform catering to leaders in specialized businesses and small enterprises. Targeting productivity and efficiency, Fareye helps a firm manage their logistics, field force and sales service.
FarEye realized that they needed to revamp their existing platform in order to appeal globally and gain a wider customer base. Fareye approached Gaia Digital Design to develop a definitive, well-structured and enriched visual language that would help establish a renewed brand language and a seamless hierarchy of the existing platform.
A complete rebranding was required to enhance the visual language allieviating from the previous dull apearance.
The interface needed to be refined to be easily understandable and usable by the users.
Restructuring the site at a root level was required to focus on the buisness goals of Fareye making it favourable for users.
The most important step was to restructure the architecture of the platform to be able to focus on the business objectives of Fareye.
After regular discussions with the stakeholders, we created a definitive framework. This helped in crafting an improved visual language and hierarchy for a seamless workflow.
The next step was to develop the deduced blueprint into substantial assets. A simple and thoughtful language was implemented to allow easy understanding.
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By removing clutter and focussing on the business objectives beneficial to the customers, the homepage was redefined and organized.
Simple icons have been used to balance out the text heavy-content and add a sense of visual appeal to the platform.
Fareye is now systematically organized that successfully promotes the business goals and maintains an optimum user satisfaction. Visual language followed throughout the platform brings in a pleasant experience and supreme quality. By having a more streamlined hierarchy, the workflow brings in clarity and renders high proficiency.
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