Fareye

Web presence for a workforce management software

Overview

FarEye is a workforce management platform catering leaders in specialized businesses and small enterprises. Targeting productivity and efficiency, Fareye helps a business enterprise manage their logistics, field force and sales service.

Brief

FarEye realized that they needed a revamp of their existing platform to be able to have a wider customer base and a global appeal. Fareye approached Gaia Digital Design to develop a defined, restructured and enriched visual language encompassing a renewed brand language and a seamless hierarchy in the existing platform.

Gaia Digital Design, Case Study, Fareye

Old

Gaia Digital Design, Case Study, Fareye

New

Challenges

Branding

A complete rebranding was required to enhance the visual language allieviating from the previous dull apearance.

Interface

The interface needed to be refined to be easily understandable and usable by the users.

Experience

Restructuring the site at a root level was required to focus on the buisness goals of Fareye making it favourable for users.

Our Approach

Gaia Digital Design, Process, Define

Find

The most imporant step was to restructure the architecture of the platform to be able to focus on the business objectives of Fareye.

Gaia Digital Design, Process, Define

Define

After regular discussions with the stakeholders a definite framework was identified focussing on improved visual language and strucutered heirrachy for a organized workflow.

Gaia Digital Design, Process, Define

Design

The next step was to develop the deduced blueprint into definite assets. A simplified and thoughtful language was implemeted to be easily understandabe by users.

Gaia Digital Design, Case Study, Fareye
Gaia Digital Design, Case Study, Fareye

Wireframes

Gaia Digital Design, Case Study, Fareye

Landing Page 1st fold

Gaia Digital Design, Case Study, Fareye

Landing Page 2nd fold

Gaia Digital Design, Case Study, Fareye

Landing Page 3rd fold

Gaia Digital Design, Case Study, Fareye

Landing Page 4th fold

Style Guide

Icons

Primary Icons

Gaia Digital Design, Case Study, Fareye
Gaia Digital Design, Case Study, Fareye
Gaia Digital Design, Case Study, Fareye
Gaia Digital Design, Case Study, Fareye
Gaia Digital Design, Case Study, Fareye
Gaia Digital Design, Case Study, Fareye

Secondry Icons

Gaia Digital Design, Case Study, Fareye
Gaia Digital Design, Case Study, Fareye
Gaia Digital Design, Case Study, Fareye
Gaia Digital Design, Case Study, Fareye
Gaia Digital Design, Case Study, Fareye
Gaia Digital Design, Case Study, Fareye

Color Pallete

Primary Pallete

#004b71

#02bf6d

#ffbf00

#ff6700

Secondry Pallete

#004b71

#02bf6d

#ffbf00

Refined Home Page

The Fareye hompage redefined and organized removing clutter and focussing on the buisness objective benficial to the customers.

Gaia Digital Design, Case Study, Fareye

Icon Usage

Simple icons have been used to balance out the text heavy content and have a visually apealling interface.

Gaia Digital Design, Case Study, Fareye

Outcome

Fareye is now truely defined and structured. Visual language followed throghout the platform brings in a pleasant expereince and a supreme quality. Having a more streamlined heirarchy the workflow has clarity and renders high proficiency.

Gaia Digital Design, Case Study, Fareye
Gaia Digital Design, Case Study, Fareye
Gaia Digital Design, Case Study, Fareye
Gaia Digital Design, Case Study, Fareye

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About Us

We design for the real world, with real people in mind and the brand at the center. We believe in empathizing, understanding, observing and learning each day.

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