Every year thousands of Indian students work hard to make it to the country’s top medical and engineering colleges. There are a large number of institutes coaching students to pursue their dreams. Amongst them, one name stands above all, The Aakash Institute. With the highest success rates amidst competitors, Aakash continues to dominate their sector.
Our aim was to revamp the experience of Aakash across its digital products and bring them at par with today’s landscape. This involved getting the core value proposition in place and providing a scalable design language for all its products.
Optimizing user workflows of the existing product. This would involve understanding all the functions of the platform and testing out proposed solutions with users.
The interface needed to be refined to be easily understandable and usable by the users.
Restructuring the site at a root level was required to focus on the business goals while also making it favourable for users.
Understanding the drawbacks of the website required multiple inputs from various sources. This involved talking to prospective students and their parents about what they would look for when they visit the aakash website. Speak to call centre executives and understand the most common concern for users.
A key purpose of the website was to emphasize the client’s expertise in coaching for engineering, mainly since at the time they were renowned for medical entrance coaching. During this phase, A consistent color palette built by drawing the color scheme from the present branding.
Following all the guidelines accompanied by dedicated collaboration with the stakeholders aided in redefining the current visual language. At the same time, a lot of effort was put into creating a refined experience.
Landing Page 1st fold
Landing Page 2nd fold
Student Testimonial Page 1st fold
Student Testimonial Page 2th fold
By removing clutter and focussing on the business objectives beneficial to the students, the homepage was redefined and organized.
GDD has helped Aakash maintain its benchmark quality and hold onto its tradition of excellence. The Visual language followed throughout the platform creates an optimum experience and quality. With a more streamlined hierarchy, the workflow has remarkable clarity and proficiency.
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