Aakash

Eductaion stalwarts move to ed-tech

Overview

Every year thousands of indian students work hard to make it to the country’s top medical and engineering colleges. There are a large number of institutes coaching students to pursue their dreams. Amongst them one name stands above all , The Aakash Institute. With the highest success rates amongst competitors, Aakash continues to dominate their category.

Brief

Our aim was to re-vamp the experience across its digital products and bring them at par with today’s landscape. This involved getting the core value proposition in place and provide a scalable design language for all its products.

Gaia Digital Design, Case Study, Aakash

Old

Gaia Digital Design, Case Study, Aakash

New

Challenges

Workflow

Optimizing work flows of the existing product. This would involve understanding all functions and test out solutions with users.

Interface

The interface needed to be refined to be easily understandable and usable by the users.

Experience

Restructuring the site at a root level was required to focus on the buisness goals making it favourable for users.

Our Approach

Gaia Digital Design, Process, Define

Find

Understand the drawback of the website. Talk to prospective students and their parents for what they would look for when they visit the aakash website. Speak to call centre executives and understand the most common concern for users.

Gaia Digital Design, Process, Define

Define

A key purpose of the website was to make them known for their engineering coaching also, since at that time they quite renowned only for medical entrance coaching. Draw the color scheme from the present branding to build a consistent color palette.

Gaia Digital Design, Process, Define

Design

Redefining the current visual language all guidelines were followed with collaboration with stakeholders and at the same time a lot of effort was put to create a refined experience.

Gaia Digital Design, Case Study, Aakash
Gaia Digital Design, Case Study, Aakash

Wireframes

Gaia Digital Design, Case Study, Aakash

Landing Page 1st fold

Gaia Digital Design, Case Study, Aakash

Landing Page 2nd fold

Gaia Digital Design, Case Study, Aakash

Student Testimonial Page 1st fold

Gaia Digital Design, Case Study, Aakash

Student Testimonial Page 2th fold

Style Guide

Icons

Gaia Digital Design, Case Study, Aakash
Gaia Digital Design, Case Study, Aakash
Gaia Digital Design, Case Study, Aakash
Gaia Digital Design, Case Study, Aakash
Gaia Digital Design, Case Study, Aakash

Color Pallete

#1C98E0

#FDB44D

#7382D5

#1FC9C9

#5A7590

Refined Home Page

The Aakash hompage redefined and organized removing clutter and focussing on the buisness objective benficial to the students.

Gaia Digital Design, Case Study, Aakash
Gaia Digital Design, Case Study, Aakash

Outcome

GDD has helped Aakash maintain its benchmark quality and hold onto its tradition of excellence. The Visual language followed throghout the platform creates an optimum expereince and high quality. Having a more streamlined hierarchy the workflow has a lot of clarity and high proficiency.

Gaia Digital Design, Case Study, Aakash
Gaia Digital Design, Case Study, Aakash
Gaia Digital Design, Case Study, Aakash
Gaia Digital Design, Case Study, Aakash

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We design for the real world, with real people in mind and the brand at the center. We believe in empathizing, understanding, observing and learning each day.

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