MagicPin is a social app for discovering local experiences and earning cashback as well as free recharge on your shopping bills at restaurants, beauty salons, spas and fashion outlets.
GDD was given a requirement by the founders during the inception of the product to create an upcoming brand which resonates the concept of a magical pin that shows the best local experiences people can have in the neighborhood. Along with branding, GDD had to define the user experience of the product.
MagicPin as a product is targeted to school and college going kids, young working professionals and housewives and families who are discount seekers and quite social. The idea is more around local experiences that includes food, rewards, fun activities and cashbacks.
Bridging the gap between utility and entertainment and create a brand personality that is functional, fast and friendly. It encourages social behavior while creating a personal and a full on engaging experience.
Defining the keywords
The first step of consumer research is to identify all the stakeholders including end consumer and merchants, then create user journey maps for all the stakeholders.
The final logo brings out the element of a pin, a magic wand in the form of ‘I’, in the word ‘MAGIC’. The logo is a simplified location pin with an added sparkle to include the magic element. The logo construction also comprises a symbol and a typeface to bring out the brand image.
The logo ratio and the spacing between the form and type
To communicate the brand language across channels, GDD defined the brand guideline that consisted of different usage and limitations around the logo in its application across platforms.
Logo on white without tagline
Logo on white with tagline
The logo on dark background
GDD created an illustrated onboarding experience of the consumer app to narrate the MagicPin brand story .
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