MagicPin

Hyperlocal deals and offers

MagicPin is a social app for discovering local experiences and earning cashback as well as free recharge on your shopping bills at restaurants, beauty salons, spas and fashion outlets.

Brief

GDD was given a requirement by the founders during the inception of the product to create an upcoming brand which resonates the concept of a magical pin that shows the best local experiences people can have in the neighborhood. Along with branding, GDD had to define the user experience of the product.

Understanding the product

MagicPin as a product is targeted to school and college going kids, young working professionals and housewives and families who are discount seekers and quite social. The idea is more around local experiences that includes food, rewards, fun activities and cashbacks.

Gaia Digital Design, Brand Strategy, MagicPin

Brand Personality

Bridging the gap between utility and entertainment and create a brand personality that is functional, fast and friendly. It encourages social behavior while creating a personal and a full on engaging experience.

Gaia Digital Design, Brand Strategy, MagicPin

Defining the keywords

Identifying the Consumer and journey Mapping

The first step of consumer research is to identify all the stakeholders including end consumer and merchants, then create user journey maps for all the stakeholders.

Final Logo

The final logo brings out the element of a pin, a magic wand in the form of ‘I’, in the word ‘MAGIC’. The logo is a simplified location pin with an added sparkle to include the magic element. The logo construction also comprises a symbol and a typeface to bring out the brand image.

Gaia Digital Design, Brand Strategy, MagicPin

The logo ratio and the spacing between the form and type

Defining Brand Guidelines

To communicate the brand language across channels, GDD defined the brand guideline that consisted of different usage and limitations around the logo in its application across platforms.

Gaia Digital Design, Brand Strategy, MagicPin

Logo on white without tagline

Gaia Digital Design, Brand Strategy, MagicPin

Logo on white with tagline

Gaia Digital Design, Brand Strategy, MagicPin

The logo on dark background

Mood board creation

Gaia Digital Design, Brand Strategy, MagicPin

Icons

Gaia Digital Design, Brand Strategy, MagicPin
Gaia Digital Design, Brand Strategy, MagicPin
Gaia Digital Design, Brand Strategy, MagicPin
Gaia Digital Design, Brand Strategy, MagicPin
Gaia Digital Design, Brand Strategy, MagicPin

Swatch

#FF6D1A

#3EBFD2

#F2BB06

#F4465D

#DFDFDF

Wireframes

Gaia Digital Design, Brand Strategy, MagicPin

Onboarding

GDD created an illustrated onboarding experience of the consumer app to narrate the MagicPin brand story .

Gaia Digital Design, Brand Strategy, MagicPin

FInal Outcome

In this project, GDD worked in creating a brand and the overall user experience of the product including consumer mobile app(android) and merchant web app.

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